2012 INTERNATIONAL WINE LABEL DESIGN COMPETITION
GOLD – Amore Fati Ouroboros Pinot Noir, designed by John C. Trohan, co-founder of Amore Fati, Short Hills, New Jersey
SILVER – Boneshaker, designed by CF Napa, Napa, California. Creative Director: David Schuemann, Design Director: Kevin Reeves, Designer: Dana Deininger, Illustrator: Dana Deininger, Photographer: Tucker & Hossler Photography
BRONZE – Mothership Martian Ranch & Vineyard Grenache Blanc, designed by Bomie Lee, creative director Fabian Geyrhalter, Geyrhalter Wine Group, Santa Monica, California
GOLD – Promesa, designed by María Jesús Vial of Lab Diseño, Santiago, Chile
SILVER – Hahn SLH Estate, designed by CF Napa, Napa, California. Creative Director: David Schuemann, Design Director: Sara Golzari, Designer: Sara Golzari, Illustrator: Kate Earhart, Photographer: Tucker & Hossler Photography
BRONZE – Chocolate Shop, designed by Chanda Williams of Chanda Williams Design, San Francisco, California
GOLD – Happy Valley, designed by María Jesús Vial of Lab Diseño, Santiago, Chile
SILVER – Tie: Petrola, designed by María Jesús Vial of Lab Diseño, Santiago, Chile;
and Waveland Wines, designed by Jenny Doll of Jenny Doll Design, Sausalito, California
The Ouroboros is an ancient symbol depicting a dragon eating its own tail, said overall winner John Trohan. “It represents the perpetual cycle and the renewal of life, death and rebirth—eternity and immortality. The design on the 2010 Ouroboros is a modern, simple interpretation based on the Japanese calligraphy style of shodo.” The label features an ink-and-brush design surrounding an ancient grapevine, said Trohan, which is half alive, half dead—signifying the Tree of Life.
Entries were judged on the following criteria: overall originality and creativity, use of typography, and use of graphics.
The roster of international judges includes Paul Wagner, co-author of Wine Marketing & Sales and wine marketing instructor at Napa Valley College. "Labels are a fascinating design challenge,” said Wagner. “They have to attract attention from a distance like a billboard, and they have to provide reassurance on closer inspection. They must be dramatic and yet comforting. And above all they have to communicate the unique message of the brand. A great label does all of this.”
A call for entries for the next competition will go out in spring of 2013. The proceeds of the competition, which are in the form of submission fees, go directly to benefit the Volunteer Center of Napa Valley.